get your brand social
Social media is one of the main mediums to engage and communicate with your audience far and wide. With 2.34 billion users worldwide active daily, brands too must be active to stay relevant, but there is an art to getting it right.
EXPERIENCE AND RESULTS
Opposite Lock is a 4 Wheel Drive accessories retailer with a clear focus on providing their social media audience with tips on 4x4'ing, where to visit around Australia and latest accessories. I kick started their Instagram early November 2016 and it grew to 8.5k followers in 6 months. Engagement level was at 6.8% with a weekly growth of 350+ followers and up to 1600 additional followers per month. Facebook is growing steadily at 0.5% per month and currently sitting at 19.7k followers. Reviewing their competitors, Opposite Lock was sitting on par to their competitors on Facebook, however Instagram they had 6x more engagement than their closest competitor.
Whilst managing the Revlon Professional Australia's Instagram their followers grew from 5k to 17k within 10 months. Their follower growth increased to 18% per month compared to closest competitors sitting between 2 & 5%. Engagement levels on average sat at 5%, out performing their closest competitors in the hair industry who sat around 1%.
AMERICAN CREW AUSTRALIA
Whilst managing American Crew their followers grew on Instagram from 3k to 18k within 10 months. Averaging a monthly growth of 15% compared to closest competitors sitting between 4 & 6%. Engagement levels on average sat at 5%, out performing their closest competitors in the hair industry who sat around 2%
I CAN HELP implement a SOCIAL MEDIA strategy
Don't just fluke this marketing channel - get a strategy in place.
• 2017 predict 2.51 billion users across social media
• Facebook is still the most popular channel.
• Video has 135% more engagement than imagery.
THE SOCIAL PROCESS
I will develop a strategy inline with your brand and marketing plan for your social channels. Develop tone of voice both visually and written, content pillars along with messaging.
I take time to understand your audience what they crave and create and curate engaging content through video and imagery.
I'll provide you with monthly schedules and manage all your social channels, including community management, reporting and provide recommendations.
Implementing growth and hashtag strategies, competitions, influencers and ideas to gain the competitive edge and engage your audience.
video- are you using it?
Facebook video posts have 135% greater organic reach than photo posts.
85% of videos on Facebook are watched without sound.
Half of YouTube subscribers between the ages of 18 and 34 will drop whatever they are doing to watch a new video from their favourite channel.
Facebook users watch 8 billion videos per day.
Snapchat users watch 10 billion videos per day.
YouTube reaches more 18+ year olds during prime-time viewing hours than any cable TV network.