How to implement a strategy across social media
Social media has taken the marketing world by storm in recent years. There are now more ways of reaching your target clients than ever before. It is imperative these days for brands to have an online presence. The challenge, however, is to make your brand stand out in the busy and cluttered world of social media. The following are some tips on how your brand could take advantage of social media in reaching out to your audience.
Set goals and objectives
The first and most important thing to do in coming up with a social media strategy is to set your goals and objectives for your brand. What are trying to do for your brand? Do you want to raise awareness? Improve brand recognition? Why do you want to do it over social media? By answering questions such as these, it would be easier for you to set your goals and objectives.
You may also compare goal-setting to looking at a map. By pinpointing where you want to go, you have a better idea of what is the best route to take and how to get there. Once you’ve determined what your goal is, the next step is to set your objectives.
While goals are your primary outcome, objectives are more specific steps to help you achieve your goal. One great way of setting goals and objectives is to use the S.M.A.R.T. framework. This simply means that each goal and objective must be *specific, measurable, attainable, relevant, and time-bound*. Set S.M.A.R.T. goals and objectives to maximise your brand’s presence on social media.
Know your audience
The next step is finding out who your target audience is. To whom are you trying to reach out? What are their unique characteristics? How can you tap into those characteristics effectively?
Knowing who your is makes it easier for you to efficiently craft messages that specifically zero in on your target market. For example, if your target audience are young urban professionals, it would be wise to create materials that appeal to them so as to ensure that your messages come across.
Formulate your messages
Corollary to knowing your audience is formulating messages that specifically considers the audience’s characteristics. Hip, modern speak would likely appeal to young urban professionals as opposed to using a formal tone.
The same goes to considering what medium to use in your marketing efforts. Would it be ideal to make use of photos? Would it be more effective if you use video instead? Is your target audience on Instagram?
Taking into account such considerations would help you craft messages that are more likely to be noticed by your target audience, thereby increasing engagement and the possibility of translating that into more sign ups and sales.
Learn from leaders and the competition
Another trick that online marketers do is looking to industry leaders and competitors. By doing so, they get to see what practices work and what do not.
Learning from the leaders in your industry and your competition would also help you create messages that would stand out from the rest. In addition, doing so would also give you the opportunity to no learn from their mistakes.
Improve as you go
Also important in implementing a social media strategy is to continuously discern what works for your brand and to improve on them. Every single brand will have a unique imprint on the market, and as such, each brand will have a unique strategy. What would work for one brand would not automatically work for another.
Make it a point to continuously upgrade and refine your strategy as you implement it. Learn from past mistakes, see what the trend is among industry leaders and your competition, and try to build on them.
We work with brands across social media to create a strategy and drive engagement. Need help? Get in touch.