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Lead Generation with Instagram

Anyone with access to the internet would have an active social media account of some sort. For most people, having an active social media account is a way of keeping in touch with friends and family. The draw of social media is that it gives us the ability to share snippets and snapshots of our lives and lets us take a peek into the lives of others.

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Tracking links on Social Media

When sharing content across social media channels you need to ensure you’re back linking to specific pages on your website as it improves SEO. But did you know if you customise those links you can track click through’s and sharing across social media.

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Why use content pillars

In 1996, Microsoft founder and philanthropist Bill Gates famously wrote about how and why “content is king.” Alluding to how the broadcasting media used content to gain audiences and in turn increase profits, Gates believed then that the internet offers endless opportunities to do the same.

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Influencers and why you should use one

In the real, physical world, people tend to go to individuals who know what they are talking about when seeking advice on certain issues. The same goes with people’s digital lives. Online users tend to seek information from people who are “experts” on certain things. Digital marketers have took notice of this and have coined a term for such experts. They call them “influencers.”

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The Power of Video to Grow Your Business

Taking your business to the next step can be difficult. How do you get business beyond referrals? We all love referrals and we are certainly never going to say no to them, but referrals can only take your business so far. How do you get more clients and customers which will then lead to a new set of referrals again?

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Why create a tone of voice through writing

With the plethora of brands competing for audiences’ attention on social media, it always helps to set your brand apart from everyone else. The task may sound daunting, but there are a number of ways to do just that. One such way of making your brand stand out from the others is through creating a tone of voice for your brand through writing.

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How to create engagement on Facebook

ou’ve set up a Facebook page for your business or brand. You’ve started creating and posting original content. You’ve started gaining a decent amount of followers. What’s the next step for your brand’s strategy on Facebook? Engagement.

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