Anyone with access to the internet would have an active social media account of some sort. For most people, having an active social media account is a way of keeping in touch with friends and family. The draw of social media is that it gives us the ability to share snippets and snapshots of our lives and lets us take a peek into the lives of others.Read More
When sharing content across social media channels you need to ensure you’re back linking to specific pages on your website as it improves SEO. But did you know if you customise those links you can track click through’s and sharing across social media.Read More
In 1996, Microsoft founder and philanthropist Bill Gates famously wrote about how and why “content is king.” Alluding to how the broadcasting media used content to gain audiences and in turn increase profits, Gates believed then that the internet offers endless opportunities to do the same.Read More
Now that you’ve learned the possibilities presented by using a social media influencer for your brand, it is also important to know how to engage one.
This process can be divided into two steps: Search and engage.Read More
Instagram is growing at a rapid rate year after year. In June 2016, there were 300 million monthly active users. Fast forward 6 months to December 2016 and there are now 600 million monthly active users. Wow, that is a huge increase. There’s no doubt the popular photo sharing app is here to stay.Read More
In the real, physical world, people tend to go to individuals who know what they are talking about when seeking advice on certain issues. The same goes with people’s digital lives. Online users tend to seek information from people who are “experts” on certain things. Digital marketers have took notice of this and have coined a term for such experts. They call them “influencers.”Read More
Taking your business to the next step can be difficult. How do you get business beyond referrals? We all love referrals and we are certainly never going to say no to them, but referrals can only take your business so far. How do you get more clients and customers which will then lead to a new set of referrals again?Read More
One persisting myth about social media is the idea that the more followers you have, the better. Everything is about metrics after all, right?
Wrong. Very wrong.Read More
With the plethora of brands competing for audiences’ attention on social media, it always helps to set your brand apart from everyone else. The task may sound daunting, but there are a number of ways to do just that. One such way of making your brand stand out from the others is through creating a tone of voice for your brand through writing.Read More
Growing followers on any social media platform takes time, but if you look at Instagram versus Facebook – Instagram hands down is easier.Read More
ou’ve set up a Facebook page for your business or brand. You’ve started creating and posting original content. You’ve started gaining a decent amount of followers. What’s the next step for your brand’s strategy on Facebook? Engagement.Read More